Wednesday, February 29, 2012
Ask yourself, what action will get me the most exposure?
Repetitive exposure is very important. The seven touches with your potential customer.
Nearly 4 to 5 active intranet users visit social networks and blogs. 70% of active online users shop online.
You need to create a plan
What does the ecosystem look like? Who is your audience? Where do they buy?
Understand your target, Find other authors who’ve written the same genre and model them. Get to know them, where do they spend their time? Google your genre and follow the first 5 authors that come up. Know what they are doing. Your goal is to be on the first page on Google. 70% of all users go to Google to search.
Start marketing 6 – 7 months before book comes out. Test your site making sure everything works. Be consistent don’t change your branding at important times. Keep doing what you’re doing even though it seems like no one is listening. The internet is one big networking event, find people who care. Find bloggers who blog about what you write. Find experts in that field.
Get 5 to 10 bloggers that you can follow and get to know. If they know you, they’ll be more interested in your book. Everything you do online is searchable. Anything you write could end up in the media. Never write anything you don’t want your grandmother to read. Not everybody is going to love your book but don’t respond negatively.
Post comments on the bloggers you like. 3 comments a week and make it thoughtful, it’s a great way to network. Bloggers love it. Each time you comment put your website on there as it will drive interest.
Set up Google alerts. This way you can track potential good target places where other authors are showing up.
Back Type – is a program that lets you know when someone mentions you in their blog.
Other network option:
Twitter – 1 million accounts are added every with 33 billion tweets per day. Twitter is like breaking news. Listen and follow people. Learn, participate, and contribute.
Never lead with your wallet. Ads don’t sell. People don’t like to be sold. Communicate not broadcast. Follow cool people on twitter. www.whoshouldifollow.com
Facebook- Personal profile vs. fan page on face book- Love your fan page on face book. You’re not allowed to use your personal profile to sell things. Fan page is a great way to network. Don’t be overly promotional, be helpful. Make lots of friends. 1 of 11 internet users women 25 – 54 spend 20 minutes each day on facebook. (That is huge amount of time for internet use.)
Be friendly and comment on news feeds and Share them with others. Review books for others, even unsolicited. They will love it. (Of course only if it’s a good review)
Pinterest -this networking site grew 3 million users in 10 months. 35 – 50 age group. They grew more than twitter and Google combined in Jan 2012.
Driving traffic to your website-
Use Soovle.com or adwords.google.com
Use SEO keywords in your research when you blog and on your website.
Check out Google.com/trends and Google insights. Blog what people are interested in. Try to make it relevant to your book.
Put keywords in your URL of your website. Search engine are very sensitive to keywords. If you want to sell you’ve got to get in front of your audience.
Be specific on your blogs and don’t blog random categories. Stay on topic to your book. One website is all that you need.